It is a dark winter day in central Bergen. The time has not yet become eight, and a rush of cars and buses whizzing by venerable Bergen Handel gymnasium in Kalfarveien.

On both sides of the street are people on their way to work and school.

A pupil who shall number the first lesson runs across the street without worrying about cars driving past. Get user reflective tape, but still crossing the street untroubled.

We would make a cool reflection for young people who want to make them visible in traffic, but that was still simple and stylish, tells student at Bergen Handel gymnasium, Stain Landaus (18).

Along with two classmates, he started in Sept. youth enterprise “Be visible UB”, which produces practical and tough reflective bracelet, with room for mobile.

The style conscious boys spent considerable time planning how the bracelet would look like, and got good using a draftsman and ALF center for employment training, producing bands.

We would keep it as pure and simple as possible, telling Landaus who are general manager of the youth now.

Currently they have sold about 30 tapes of teachers and acquaintances, but hope the other students at the school will take interest reflex gradually.

They plan to set up a booth at the school where they will be selling ribbons, and have created a separate group for now on Face book.

The bracelet is made of the same material as exercise tights, so it should be easy, and sit comfortably on your arm.

It is black with two reflective stripes and has a simple design.

Reflective is so easy that you do not notice that it is outside of the jacket, and then you do not take it off and on, says Hans Jacobsen (17) pr.- and marketing manager.

He says that it is also ideal for training because it has room for mobile.

The company was started as part of the subject “Entrepreneurship and Enterprise Development” and with a grant from Sparebanken Vest shall continue to operate until the end of May.

Reflective bands sold for 150 million piece, and the boys hope they will make a profit within the school year is over.

The contractors tell they are keener to use reflex after they sat behind the wheel for the first time.

When you go out in the dark thinking that the cars look, but once you start to drive, you learn that it is not true, says Lars Otto Torsi.

Now he makes sure he always uses reflex when it is dark, and hope other young people will follow his example.

Severe Kristopher Jensen went by bus for 18 years, and has had several scary situations on the road because of pedestrians who do not use reflectors.

Pedestrians who do not have the reflex are a nightmare for us running bus, because they blend in with the surroundings and you see them so late. Then it can quickly cause a hazardous situation cannot manage to stop in time, he said.

Jensen finds that it is especially adolescents and adults who are reluctant to use a reflector, and that people in the city are duller with reflective clothing use than those living in more rural surroundings.

He praises the boys for the project and agrees that it is necessary to have a product that can appeal to young people.

I think it is absolutely king that the boys have been involved in this matter, and that they have found something that is easy to carry and use, while it works in traffic, says Jensen.